Tuesday 26 March 2013

Tuesday 19 March 2013

Second Media Product

Music video 
In this lesson we had to look at the different aspects of researching. I then need to create a blog post explaining the different types of researching and how I can use them to help create a music video for my FMP.

For my second media product I'd like to create a music video. I need to look at the different types of audience feedback to find out how I can find my perfect target audience.


Primary research

I can go out and give questionnaires to the target audience I would like, therefore I would get back the answers I need to create something they would like.

Quantitive

I can find quantitive research by creating polls on the internet. This would be good as the internet is used so often and so much by teenagers that I could get a big audience of answers.

Qualitative 
I can create a focus group to find out more in depth information. This would be good because then I would have a more detailed discussion into the target audience and what they would want instead of a one word answer.

Secondary research
I can find qualitative research by looking at the target audience of other similar music genres. As I'd most likely create an upbeat song I could look at Hip Hop, Rap or R'n'B songs.

I can also look on BARB which is the Broadcasting Audience Research Board and they will show me which music channels are most popular and have the most popular shows. This could help me in my discovery because I would know what to watch, what my target audience watch and where to possibly broadcast my music video.

The BBC looked into how music plays within the life of a teenager and the research they did on their target audience was telling them to keep a journal of the music they came into contact with music and how, they got a group of the target audience together and created a talking session to find more out. They also were given cameras to take photos of their lives and moments with their friends, so the BBC could see what sort of people they were targeting and finally a couple of people in the target audience had a researcher following them throughout their daily life and taking notes of what was going on within there day to day business. 

Resources:

Audience feedback

Audience feedback
In this lesson we learnt about audience feedback, I then put that research into examples for my first FMP idea.

Audience feedback can be:
  • Focus groups
  • Questionnaires/Survey 
  • Reviews 
  • Letters 
  • Complaints 
Audience feedback within magazines can be done in different ways. 

For a focus group they get a small group of the target audience together and will hand them out one copy of the magazine, they then will get the group to comment on what's good and what's bad. This is a good process as they're hearing directly from the target audience and they are getting all types of feedback. 
With questionnaires they can put a questionnaire in the magazine and see if the people who buy it will fill them out. This is good because it will go to a lot of people and you'll get many different opinions but also it's bad because most people throw away any loose papers in their magazines and aren't interested in answering questionnaires, so they might not get answered. 
Reviews of magazines aren't done very often but again like the questionnaires, they might send out a review of the magazine along with the magazine, but this has the same good and bad points as questionnaires do.

Another thing with magazines that's different to some media products is that you can send emails and letters to the people that create the content of the magazine. If there's something in for example, Heat magazine, that the audience aren't happy about they can contact the magazine and tell them what they didn't like and sometimes they will even post the emails or letters in their magazine.

Complaints are deemed as good feedback because sometimes if you have a wide range of complaints that means people may buy your product so that they can see what people are complaining about. Also the term "Bad and good is better than none at all" is used throughout the Media industry.

Resources:
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Tuesday 5 March 2013

Representation

Representation 
In this blog post I will explain what representation is and how it is used within magazines as this is my first FMP idea.

Representation is how something is shown through symbolisation or stereotypes. For example a person, location, country, place or companies.


Locations
Essex - When you think of Essex you automatically stereotype it by suggesting the people are all orange.
England - People think that all British people drink tea and eat a big breakfast.
Abroad countries - Places like the Caribbean and Spain, you think they're going to be sunny all the time.

Places
Castles - You think they'll be really well looked after and wealthy.
Council estates - You think they might be rough.

Companies
Harrods - Rich people would shop there.
Poundland - Poor people would shop there.

Magazines
Representation is shown through magazines in many different ways. Through adverts, men and articles depending on what they are.

Representation is shown through adverts because of something like a make up advert. For a make up advert they are going to use a attractive female to show the make up off because this will show the audience it looks really good, they wouldn't use females that would be deemed as ugly.

In Heat magazine they have a 'Torso of the Week' and for this they use a man who is fit, has a muscly body and is attractive. Again like the advert, they're going to use someone attractive, not a man who is over weight or extremely skinny.
Sometimes in Heat they do stories on celebrities that are over weight or have bad skin. For stories like this they always use celebrities that are over weight and have skin problems because if they used skinny and good skinned celebrities, it wouldn't interest the readers.

Some more adverts through Heat is TV adverts. Heat advertised X Factor and instead of showing Simon Cowell or Louis Walsh which wouldn't be as exciting to draw attention, they used Cheryl Cole, who was a lot more attractive and it is stereotyped because the people who made it would think Cheryl is more attractive to the eye, so we'll use her.


Resources:
http://3.bp.blogspot.com/_SsRR0I_mqkg/TMrR9xEmvkI/AAAAAAAAABY/sTrkCGeY0OU/s1600/MAYBELLIE+ADVERT.jpg (image)
http://img.photobucket.com/albums/v281/badgirljo/heat.jpg (image)
http://db2.stb.s-msn.com/i/4C/15AC58F48F1079FE54339E889D7D20.jpg (image)
http://img390.imageshack.us/img390/7392/358929333f567e23df214cb.png (image)