Audience feedback

Audience feedback
In this lesson we learnt about audience feedback, I then put that research into examples for my first FMP idea.

Audience feedback can be:

• Focus groups
• Questionnaires/Survey 
• Reviews 
• Letters 
• Complaints 

Audience feedback within magazines can be done in different ways. 

For a focus group they get a small group of the target audience together and will hand them out one copy of the magazine, they then will get the group to comment on what's good and what's bad. This is a good process as they're hearing directly from the target audience and they are getting all types of feedback. 

With questionnaires they can put a questionnaire in the magazine and see if the people who buy it will fill them out. This is good because it will go to a lot of people and you'll get many different opinions but also it's bad because most people throw away any loose papers in their magazines and aren't interested in answering questionnaires, so they might not get answered. 

Reviews of magazines aren't done very often but again like the questionnaires, they might send out a review of the magazine along with the magazine, but this has the same good and bad points as questionnaires do.

Another thing with magazines that's different to some media products is that you can send emails and letters to the people that create the content of the magazine. If there's something in for example, Heat magazine, that the audience aren't happy about they can contact the magazine and tell them what they didn't like and sometimes they will even post the emails or letters in their magazine.

Complaints are deemed as good feedback because sometimes if you have a wide range of complaints that means people may buy your product so that they can see what people are complaining about. Also the term "Bad and good is better than none at all" is used throughout the Media industry.

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