In this blog post I will be explaining what mass and niche is and how they fit into one of my FMP's (Final Media Products). One of these I have chosen is to complete and create my own magazine.
Magazines as a whole are a mass media product but you can also get niche magazines.
Mass
Mass marketing is about creating a product which appeals to all types of consumer. Mass marketing often ends up with the brand name being used instead of the product name.
Niche
A niche market is usually a smaller segment of a larger market. Companies using a niche market often get less sales than they would if they aimed at a mass market.
Mass magazines: Heat.
Heat is a mass magazine product because this magazine covers many different things. For example they have fashion, celebrities, health and advice. This type of magazine could target different audiences as they have a diverse amounts of topics.
Niche: Empire.
Empire is a niche magazine product and this is because it only covers one specific type of product, which is films. This magazine will tend to only hit one audience which would be film lovers.
Mass and niche
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Good would be even better if you include images and highlighted key points from the images that back this up i.e. front cover from each magazine and the different sub headings they have.
ReplyDeleteGood use of images and reason why, well done Cara you have clearly taken on board the above comment. Just make sure you read through this post again as there are a few silly mistakes.
ReplyDeleteI read that Post and got it fine and informative. niche seo
ReplyDeleteThank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. niche
ReplyDelete